Very interesting. I had considered the Genesis sub-brand if only for the separate dealers, though there are much fewer of them.
On the plus side a lot of the Genesis vehicles seem like they slap every option the Germans make you pay $1000s each for into the base model, so decent value from that perspective.
I've sat in their EV hatch thing the GV60 in showroom and was impressed by the base features set. I also had a decent length uber ride sitting in the back of their ICE sedan, either the G80 or G90 and it was a nice executive sedan. My backseat reclined, it had motorized shades, the air vents in the back were actually powerful, etc.
