People have written quality content for awhile now, agreed. They did so before the word processor too. My claim is that I will speed up the polishing process for writers using my product.

My tool is a billy club, bopping writers over the head with their bad habits. We all have them. How many engineers write "utilize" over "use". You may think, "who cares?" but read a paper where everything is said with complex words, passive voice, etc.--it gets dense.

One of my favorite books is Write to the Point by Bill Stott. He advocates concise writing to communicate ideas quickly. I breezed through his book like it was a Neil Stephenson novel. This is a testimony to the difference clear writing makes.

Sure, I'm hocking a product, but I also believe in what it does.