I remember when I first saw it on kickstarter and it was described as a kind of memory upgrade device. They later clarified what it really is but I wonder how many people really thought it was for increasing system ram.

http://www.kickstarter.com/projects/1342319572/the-nifty-min...

"An easy to use device that allows anyone to quickly and simply increase the available memory in their MacBook computer."

"NOTE: A couple of people have pointed out to us that we have mixed our terms a little. To clarify; when we refer to the MiniDrive increasing the "memory" of your computer, we mean the storage space, not RAM. Sorry for any confusion that this might have caused!"

edit: link and quote