The problem you're always going to run into is that your truck needs to haul around 10 tonnes of water and protect its crew. You can stick a pump on the back of a hardened ute, but then you need to leave and find water 20x more frequently plus your pump is a dinky little water pistol, or you can drive a commercial water tanker into a bushfire, but then your driver needs to be unusually brave and no longer have much to live for.
I accept that firefighters are getting ripped off, but it feels like maybe 5% to 20% of the cost could be reduced, and then you're still dealing with unaffordable equipment.