This has always seemed the most unsatisfying assumption in the problem to me, with application to no real-life case that I can think of. The Wikipedia article has some stuff on relaxing this assumption, in its section titled “Cardinal payoff variant” (it seems that the optimal at least under one set of assumptions is √n rather than n/e, though those assumptions also seem unrealistic): https://en.wikipedia.org/w/index.php?title=Secretary_problem...