Cook isn’t a visionary, he is an ops & logistics guy.
He has a major problem with failing at AI and lying last year about “Apple Intelligence”.
He needs some fresh blood in software as well.
He should just buy something like Claude and lock them in with stock and very high salaries.
He should also stop scrimping on integrated memory on the M series. Overpriced memory is a huge issue. And do something about the GPU as well.
Perhaps an AI N series with 128gig of ram, & dramatically more powerful GPU with higher core/thread count.