no, I think a fair + just world, both parties agree before they transact. There is no force in either direction (don't force creators to give their content on terms they don't want, don't force users to view ads they don't want). It's perfectly fine if people with strict preferences don't match. It's a big web, there are plenty of creators and consumers.

If the user doesn't want to view content with ads, that's okay and they can go elsewhere.