I got snippy with a potential client last year who balked at my rate. We'd talked earlier about how hard it was finding developers, and I mentioned a bit of a labor shortage, and he agreed.
When rate came up, he balked, and started saying that lots of people could do what I was doing, blah blah blah, this was 'only' PHP (although it wasn't), etc. I calmly pointed out I was the only person talking to him who was available to come on site the next day to get started. We didn't get started - I suspect the 'this is an emergency crisis' issue suddenly was downgraded to "let's wait until we can find a part time person for $20/hour".
I don't think I'm cocky about this, but I've grown more comfortable in knowing that while I'm not the best, I'm usually the best available. And that's not that I'm bottom of the barrel, but for pretty much any set of tech skills, I personally know people better than me. It's just that they're all employed (or over-employed), and I'm available. Some times. :)