Also burning the boats means committing to something, without a way to get out of it. The article doesn’t seem to be about that.
But why on earth would you not use proper case for your words? ai is difficult to read as everybody else on the planet uses AI! Even the sentences feel weird without their uppercase at their beginning. (At least the final sentence dots were there…)
OpenAI’s key move was to put its thinking capability behind a router, making it automatic and optional. This allows the system to use more expensive reasoning only when needed, reducing average serving costs.
They're clearly doing the right thing -- the router approach, in principle, will lower their costs while maintaining roughly the same quality.
Of all things, this benefits OpenAI's bottomline. It isn't necessarily an attack on Antropic or Google Gemini.
It's just inference costs slowly becoming "too cheap to meter", while user experience vastly improving thanks to reduced latency for easier-to-answer prompts.
It's a win for OpenAI (lower cost). It's a win for chatgpt users (lower latency and better model for the free tier). And stronger competition for anyone else, which eventually benefits everyone.
FYI, you can get a glimpse of the current AI-model market share here: https://openrouter.ai/rankings?view=week
https://www.ft.com/content/3c8cf028-e49f-4ac3-8d95-6f6178cf2... (Jul 25 2025)
"Despite their rapid growth, neither Anthropic or OpenAI is close to being profitable, with both burning cash to pay for the huge amount of computing power needed to train their models. They also face increasing financial demands in a fierce war for talent which has been accelerated by Meta chief Mark Zuckerberg offering top researchers packages of $100mn in recent months."
It's still cheaper than Sonnet, but certainly not by 10x. Sonnet, arguably, is still better than GPT-5, although not by much and not in all circumstances.
I read analysis that GPT-5 is better at debugging (super important) and following exact instructions (many people don't quite know what they are asking for anyway, so this could be counter-productive in many cases).
So no, OpenAI did not burn the boats...
(Ok, this is for coding only. I have no information on other uses.)
Same place that told them parking was free at Disney?
> source: i made it up
Also I have not seen any evidence that OpenAI is pivoting to advertising. And even if they did I’m doubtful that advertising would pay the bills. This is one of the reasons Google did not originally pursue LLMs despite having the technology.
To be profitable, OpenAI would need to be 1/10th as good as Meta or Google are at monetizing via ads.