I agree with this, but as someone who occasionally shoots film I'm still very sad about it. There's still reasonable demand for film, I can walk into my local Target and pick up Fujifilm Fujicolor Superia 200 for $10 a roll. It's just really hard to scale down a business without imploding, but I firmly believe Kodak could have had a future as a boutique film supplier if they wanted to. It just wouldn't be super profitable.