It already came full circle some years ago when we started seeing new streaming services every year, and those companies pulling their content from other platforms to put on their own. Then you had to start thinking about what servces you need, whether you still want those services, etc. Just like cable!

Absurd.

It really doesn't seem like it has to be that complicated, yet somehow we've gone from channels with markedly anti-consumer fixed bundles to a massively fragmented ecosystem where it genuinely seems like the streaming services _don't_ actually want you to subscribe by the amount of the effort that goes into making things hard to watch or doing everything that could make the streaming experience worse (region availability, paid tier ads, lower bitrate stream quality, and so on).