> And I’d bet that the cyborg writers using AI will outcompete the purely AI ones.

In the early days of chess engines there were similar hopes for cyborg chess, whereby a human and engine would team up to be better than an engine alone. What actually happened was that the engines quickly got so good that the expected value of human intervention was negative - the engine crunching so much information than the human ever could.

Marketing is also a kind of game. Will humans always be better at it? We have a poor track record so far.