Additionally, I think another one people forget is that Apple positioned itself with their marketing as the last bastion of privacy (I'm emphasizing marketing, not reality here), which gets contradicted with AI's current public perception. There's also the issue of choosing whether to keep things in the cloud or on device.
One final major thing that I think Apple is considering: how could AI integration inadvertently cannibalize their app store profits? If they're able to offer AI integration that other calendar, todo, etc. apps can't, how will that affect a user's purchasing decision? If doing this would potentially eat into app store profits, then the next logical step is to create a system that allows developers to essentially have an API into the user's trained data, which is likely no small feat, especially if Apple is trying to obscure the data exposed to the app developer.
Apple could care less about yet another TODO app.
Like, I kind of wonder what else I might want SIRI to do that isn’t hard. I would like it to occasionally summarize facts like who was the president of France in 1975, and I might use it for that, but I wonder… does Apple make any money if they add that feature? Do they _want_ people using Siri? Yes, it is actually a valuable feature for me to be able to get directions while driving or play a song while cooking. Everything else has a weird cost-benefit ratio to Apple I imagine. The things that make you think the iPhone is substantively more valuable because Siri can do them are hard.
It probably comes down to the fact that Apple likes to make money, and OpenAI isn’t quite as concerned.
Google shares rise on report of Apple using Gemini for Siri
https://www.cnbc.com/2025/08/22/google-shares-rise-on-report... (https://news.ycombinator.com/item?id=44994585)
You can make LLMs work _anecdotically_, but the brutal truth is they don't scale. Money-wise but more importantly for Apple - accuracy and reproducibility-wise.
Siri is dumb, but it's very predictibly dumb and it does those few primitive things it does reliably well with zero cost for apple.
Send a message, read messages, call X.
They could have rushed something out, but it would fall short in these areas. I’d rather than take their time and get it right. If people want a generic LLM that hallucinates a lot, there are plenty of apps for that.
