> You not understanding those reasons is not an excuse for allowing a giant tech company to step in and be the gatekeeper for a huge portion of the internet.

Are you somehow under the impression that Cloudflare is forcing their service on other companies? They’re not stepping in, the people who own those sites have decided paying them is a better deal than building their own alternatives.

>Then put up a goddamn login wall.

They did exactly that, they just outsourced it to cloudflare. The problem became bad enough that a lot of other people did the same thing.

If your argument is "companies shouldn't be allowed to outsource components to other companies, or cloudflare specifically", then sure, but good luck ever enforcing that.