Then the executives would be stunned that it was done so quickly. The prototype team would pass it off to another team and then move on to the next prototype.
The team that took over would open the project and discover that it was really a proof of concept, not a working site. They wouldn't include basic things like security, validation, error messages, or any of the hundred things that a real working product requires before you can put it online.
So the team that now owned it would often have to restart entirely, building it within the structures used by the rest of our products. The executives would be angry because they saw it "work" with their own eyes and thought the deployment team was just complicating things.