We're starting with a longboard setup that costs over $300 retail. The reason those sell is because they have lots of advantages over $100 longboards.
We are still refining our transmission design, but even in its current form, we haven't had a bearing issue or motor failure in the past year of continuous and rigorous testing.
I've tended to find the $300+ price tags on Loaded boards to be a bit high, but they are head and shoulders much better than anything you can find for $100. This is really exciting to see a motorized version of an actual good longboard.