It's trivial to use a different name, email, and phone number. Obfuscating your payment information is a bit harder, but you can request a new credit card from your bank, use a new PayPal account or similar to hide the underlying payment method, or use a prepaid card. The WiFi hotspot cannot be identified across the Internet, only the IP and other fingerprinting information leaked by the browser can, but generally speaking IPs are not fixed and tied to an individual.

My point however was not to provide an exhaustive list of workarounds, just to point out that it is the lack of privacy and anonymity in our lives and enables such surveillance.