> How much more “first principles” could this article be!?
I think you've answered your own question and demonstrated my point. See my third sentence. The notion of "more 'first principles'" is like asking who's before the first person in line. If there's more people in front, then they aren't the first person in line and if there aren't, well you're right, how can you be more first? But I think we both know this isn't the start of the line...As to your actual question(?) of "how more fundamental can it be"? Well, the answer is a lot. They barely scratched E&M theory. I specifically mentioned that even a undergraduate in physics would be exposed to much more fundamental aspects. Likely even before their junior year.
But if you're asking "how much more fundamental should* it be" well most of my comment is arguing that it should not be. I argued that it generally isn't a good idea to start from first principles, and I'll even argue that it probably isn't a good idea to start there even if they are in quotes.