Communication: at no point has Apple tried to communicate "your phone's battery has gone bad, the device now suffers for it" to the user. Even though they obviously knew that this was what was happening.
Trust: with how openly anti-repair Apple was at the time, how can you trust that this was a honest oversight, and not another malicious action designed to prevent people from repairing their devices?
Apple has improved upon both since. But they're still not anywhere near perfect - and it took a lot of getting their shit kicked in by the media, the public and the regulators for Apple to get even this far.