I think of Jeffrey Pfeffer's "social contagion" arguments a lot — first with regards to layoffs[^1], but increasingly also to RTO policies and tracked AI use.
It seems very unlikely execs (esp. in small organizations) are taking the time to read and seriously evaluate research about RTO or AI and productivity. (Frankly, it seems much less likely than them doing serious modeling about layoffs.) At some point, the "contagion" becomes a matter of "best practices" — not just a way to show investors what you're doing, but part of the normal behavior shareholders expect.
Bleak if true!
[^1]: https://news.stanford.edu/stories/2022/12/explains-recent-te...