Every event has been a fairly transparent ad. I think for this one, they may not have had as big a variety of people to choose from. Apple has always been big on diversity; long before it was fashionable.

In this one, I noticed that the presenters all stood very still; more still than in previous ones.

It looks like they were all green screen, and the video composer was just very good. I was impressed by the woman standing in grass. It looked fairly “natural.”