It's called "what the market can bear" and it's what corporations with marketing and sales professionals have always tried their best to do; charge as much as you possibly can without losing business. Of course, it only actually works when there is competition, and so the rising prices are kept in check by undercutting competition.... and then, _that_ only works when the undercutting competition is working to the same quality (by a code, ideally) and is subject to the same economic pressures so that it can level out fairly. If the competition is all fresh immigrants with lower CoL, or if the competition is cutting corners, all bets are off. You end up with a race to the bottom, where each individual is trying to be part of a race to the top at the same time... everyone wants more than they're worth, but those who are actually doing the best work still aren't getting what they deserve, lol!
A free market actually requires a lot of surrounding regulation to work, just like any other freedom. It's always been strange to me that Americanism seems to view freedom as the fundamental condition of man, hampered by law; ultimately most freedoms come from rule and order, because they can carve out space for one to enjoy freedoms with far fewer negative consequences.