An idea that I've had before is like 'augmented curated experiences' for all kinds of things--for example imagine playing a Magic the Gathering (or similar) card game, and watching your cards come to life on the board in hologram-esque 3D. Or while watching a sports match, being able to pull up the stats or numbers of any players, or flip through channels of POV camera from helmets. Car navigation that shows you what turns to make by augmenting lanes or signs with highlighting. Brick and mortar stores having a live wayfinding route to products in their store based on your grocery list, recognizing and highlighting items you like.