Somewhat unrelated, but I complain about the same thing in software parlance. Our work gets divided up into "sprints". A SPRINT is traditionally something you do a handful of times in your life, like when you're fleeing for your life, pursued by a bear. And then when you're a safe distance away and the adrenaline wears off, you collapse from exhaustion and rest. The idea that your employer would use that term to describe how they envision their employees structuring every day of the rest of their lives is either painfully tone-deaf, or even worse, is a brutally honest view of how they regard employee burnout.