Just look at how people are using Grok on Twitter, or how they're pasting ChatGPT output to win online arguments, or how they're trusting Google AI snippets. This is only gonna escalate.
That said, this is probably not the future Sam Altman is talking about. His vision for the future must justify the sky-high valuations of OpenAI, and cheap ubiquity of this non-proprietary tech runs counter to that. So his "ubiquity" is some sort of special, qualified ubiquity that is 100% dependent on his company.