The entire previous history of humanity we only had non-targeted ads in newspapers, on billboards, and on TV and radio, and everyone was ok with that. But suddenly, on the internet, it's somehow "not possible" to have advertising that isn't personalized or even dynamic at all. How so?
Whilst I broadly agree, ads have been targeted to location for a long time. Newspapers and TV would have geographical editions so you don't advertise say your theatre production to people who are too far away to care. With billboards or earlier fliers, you did the same.
Even personalised advertising can be done without sharing personal data with 100+ third parties. For example, ask the user to fill out a survey about their interests, and then serve them more personalised ads based on their survey answers, all without sharing personal data with third parties.
