It does kind of sound like the app that recognizes the most schemas will likely win. It seems there is no benefit to using a limited schema app - and you'd end up missing content that the creator assumes you see. Ex: You can make an app that only shows pictures, but the people posting pictures will likely assume you also can see.. their Leaflet docs or whatnot. You can't force restrictions on the users - ex: if you use my Freegram schema then well you can't add additional stuff - b/c that's the social space we're building

Unless I'm misunderstanding the doc, the lexicon seems also very limited in what it can express. You can't specify images have to be black and white, or video clips have to be shorter than 15seconds. Or replies have different restrictions from posts.

It's maybe impossible to encode everything - but furthermore a lot of the "app culture" is just due to the app design. The photo description on instagram can be extremely long. You can write a diatribe about.. whatever. But it's hidden behind an collapsible button - which make it so people don't typically engage with it.

That's all to say, I think ATProto is very cool - but there is (maybe unfortunately) still a space for the walled gardens b/c they're providing a certain subculture.