I had a call with a new user for a SaaS product that I sell recently. During the call he mentioned that he found it by typing what he was looking for into Gemini, and it recommended my app. I don't do anything special for llms, and the public-facing part of the website has been neglected for longer than I like to admit, so I was delighted. I had never considered that AI could send new users to me rather than pull them away. It felt like I'd hacked the system somehow, skipped through all the SEO best practices of yesteryear and had this benevolent bullshit machine bestow a new user on me at the cost of nothing.