Having worked in the world of e-commerce, there are genuinely good companies run by good people making genuinely good products that no one knows about, and one of the ways they try and get people to know about their products is advertising. In one case, this is a product that replaced something already in your home, it's materially better, and it's materially cheaper in the long term. How do you create an ad for that that doesn't sound like a lie?
It's the way it used to be done with paper catalogues. If you're looking for a snowmobile then you go get a snowmobile catalog from a dealer who you looked up in a phonebook. But advertisers don't want to wait for somebody to decide they want a thing, they want to brainwash otherwise content people into wanting something they didn't previously want.
