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0 pointsraincole5mo ago0 comments

Brand is the second most important moat (only shy to regulation capture).

If normal people start saying "ChatGPT" to refer to AI they win, just like how google became a verb for search.

It seems to be the case.

0 comments

taurath5mo ago

As a counter, you can buy a hell of a lot of brand for $8 billion dollars though.

You can give your most active 50,000 users $160,000 each, for example.

You can run campaign ads in every billboard, radio, tv station and every facebook feed tarring and feathering ChatGPT

Hell, for only $200m you could just get the current admin to force ChatGPT to sell to Larry Ellison, and deport Sam Altman to Abu Dahbi like Nermal from Garfield.

So many options!

matwood5mo ago

According to Google, Coca Cola spent over $5B on advertising in 2024 and most of the world already knows who they are. I think $8B (or the $2B OpenAI spent) buys a lot less branding than you think.

lostlogin5mo ago

Do you want to be sold sugar water for the rest of your life or come with me and see AI change the world?”

raincoleOP5mo ago

Yes, and it's what they're doing. Buying brand.

> OpenAI also spent US$2 billion on sales and ad

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