It's like kink-shaming being someone's actual kink.
Criticizing "hedonism" is its own kind of hedonism because you are overindulging yourself in your own sense of pride and smugness for "being better than everyone else"
Not that the author of TFA is doing this, but claiming that you have overcome materialism while at the same time posting about it on instagram with your latest iphone, recording yourself on insta360 cameras, with your apple watch-recorded heart-rate superimposed on your videos is a bit silly.
