For years, the App Store was defended by one rationale; "don't like it? buy a new phone!"
One must wonder why the situation is different now. Tim Cook felt no empathy removing Fortnite, why would he start caring when it's IceBlock? This is what customers wanted - not control, not choice, but Apple's extremely luxurious discretion. If the deal changed, maybe you're not their customer anymore. No shame in admitting it - Europe has nearly kicked Apple out over this issue.