An idea might be to try and get a vertical sooner rather than later. The only thing better than an interested lawyer would be a selection of curated templates and prompts designed by people in the industry for example. So you get orchestration and industry-specific aligned verts. Much easier sell than a general purpose platform. But then you're fighting with the other vertically integrated offerings.

Maybe there are other differentiators? If this is like bedrock for your network, maybe the angle is private models where you want them. Others are doing that though, so there's pretty active competition there as well.

The more technical and general the audience the more you're going to have to talk them out of just rolling openwebui themselves.