They are lying, because their salary depends on them lying about it. Why does it even matter what they're saying? Why don't we listen to scientists, researchers, practicioners and the real users of the technology and stop repeating what the CEOs are saying?
The things they're saying are technically correct, the best kind of correct. The models beat human PhDs on certain benchmarks of knowledge and reasoning. They may write 70% of the easiest code in some specific scenario. It doesn't matter. They're useful tools that can make you slightly more productive. That's it.
When you see on tv that 9 out of 10 dentists recommend a toothpaste what do you do? Do you claim that brushing your teeth is a useless hype that's being pushed by big-tooth because they're exaggerating or misrepresenting what that means?