The launch is described as a religious experience, as if the AT&T sales rep violated someone's most sacred ceremonies, when instead he should have been celebrating alongside. I have a hard time taking seriously the suggestion that opening a phone deserves to be spoken of in the same way as pesach, epiphany, Eid al-Adha, or your wedding night.
Now, I certainly agree that the tech didn't treat the phone appropriately. There's room for improvement here; stricter requirements from Apple or stricter training for this particular sales rep might be in order. But ultimately, it's just a phone; the sales rep's behavior is closer to "the grocery clerk put my tomatoes at the bottom of the cart" than "this guy violated my religious experience".
I get where the guy is coming from. I appreciate quality of experience as much as anyone, and each time I purchased an iPhone in store (three times now) it was at an Apple store and they did it the "right" way. I would even feel a bit annoyed if I didn't get the "proper" experience, but I'm mature enough to understand the magnitude of the infraction, and I wouldn't whine about it in public.
This is unboxing a goddamn phone, not your wedding night.
I didn't write about it to whine, I wrote about it to plant the idea that AT&T should have some stricter requirements from Apple.
Apple has had a profound affect on my life and my way of thinking. I've had some emotional experiences with some Apple products in the past. I consider that a gift. I think that shouldn't be undermined for anything.
If the rep was encouraging and shared in my excitement, imagine the change in sentient from this one small change.
A carrier's experience will always be inferior to an Apple Store experience. That's news to no one.
Sometimes a cigar is just a cigar.
Though there is clear evidence of some idol worshiping going on here with the author of this peace (in regards to Apple). But IMO that's another story.
Personally, I'd want to open the box myself without anyone else handling what's clearly mine. Especially not some lame ass that couldn't care less if he damaged the device.
