Look, you might value something different that I do. I value great design and great experiences. In this case, Apple has designed a great user experience with a new product. If you believe that the iPhone is just a phone, then I don't think you can appreciate the thought that goes into each and every piece.

I think that Apple has personally touched me because it's values resonate so well with my own. To create things that are simple and wonderful to use, thought through to every minor detail. The careful precision that you don't really get with any other smartphone maker at the moment.

When the iPhone is treated a coffeetable book in front of the owner entering a 2 year contract and paying $200-$400 dollars, don't you see the harm in that?