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0 pointsradley13y ago0 comments

Apple does gain from the release events, but they have a huge advertising budget and run some of the largest known campaigns.

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longarm13y ago

Huge only in the sense that a billion dollars is a lot regular people...Apple spends a fraction of what its competitors spend. Plus up until 2011 I think they spent about half of what they spend now.

saurik13y ago

Apple spends less than Microsoft, but it is almost entirely on a single product (the iPhone). Product for product, Apple's marketing budget is immensely larger than other similar companies.

longarm13y ago

And the iPhone is a bigger business than ALL of Microsoft's offerings combined

Per Vanity Fair:

"Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft.

No, really.

One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer. More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created since 1975. In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion."

http://www.vanityfair.com/business/2012/08/microsoft-lost-mo...

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longarm13y ago

Huge only in the sense that a billion dollars is a lot regular people...Apple spends a fraction of what its competitors spend. Plus up until 2011 I think they spent about half of what they spend now.

saurik13y ago

Apple spends less than Microsoft, but it is almost entirely on a single product (the iPhone). Product for product, Apple's marketing budget is immensely larger than other similar companies.

longarm13y ago

And the iPhone is a bigger business than ALL of Microsoft's offerings combined

Per Vanity Fair:

"Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft.

No, really.

http://www.vanityfair.com/business/2012/08/microsoft-lost-mo...

2 more replies

j / k navigate · click thread line to collapse