Ecology is a dirty word to many people.
They are like heavy sleepers refusing to be aroused. "Leave me alone! It's
not time to get up yet!"
They retreat into death games and other violence, "hiding their awareness
from the terrifying necessities of this moment.
If any human sees a clear choice between life and death, then chooses
death, we call that insane. Why do we accept it when it happens on a world
scale?
We must shake the sleepers—gently and persistently, saying: "Time to get
up."
— FRANK HERBERT
