Lines often blur for technologies under such rapid evolution. Not sure it's helpful to nitpick the verbal semantics.

It is a fair question whether the OCR-inspired approach is the correct approach for more complex structured documents where wider context may be important. But saying it's "not OCR" doesn't seem meaningful from a technical perspective. It's an extension of the same goal to convert images of documents into the most accurate and useful digitized form with the least manual intervention.