Responding to this and more generally to everyone mentioning insulation: I'm not saying that insulation is irrelevant, but when I say it fades out at low temps, I mean that if I put my hand over the forced-air duct it feels at best
maybe a tiny bit warmer than the ambient air. (Which together with the forced-air circulation makes the room
feel even colder, even if the temp is technically going up, but that's more a complaint about forced air, not heat pumps.) Insulation problems would mean I'm running it more and I'm paying more to heat the place than I might with better insulation. But insulation problems aren't what's causing the emitted air to
feel cold.
Also, as noted, I'm sure part of it is that they gave me a heat pump that's rated to 5°C or whatever instead of -15. Probably because they expect that everyone around here has a backup heating system, and it doesn't get Sweden-cold (or Chicago-cold, for that matter) in this area. Cool cool, but that just reinforces the message that heat pumps can't hack it and if you're buying a heat pump system you really need to also buy a second system—which may not be entirely true but there's other people on this very thread with a kind of dismissive "everyone knows" attitude regarding backup heating that fundamentally undermines the original message (which was my whole point).