I thought private equity was all about liquidating nearly bankrupt businesses

I don't know why you're being downvoted (it shows as slightly greyed out). This is true. I had a roommate who is a HVAC salesman. Very smooth talked. The 'HVAC' company offers free HVAC maintenance. They techs go in, do some stuff and they point out some problems. Sales guy goes in, smooth talks his way to 5K - 70K bill to most people. Of course, when something goes out and people don't have a choice (like in peak summer or winter), they make out like bandits.

Most of the local firms (Dick's local $town hvac/plumbing/electrical) are owned by massive PE firms (Saudi + other billionaires) which pretty much own the entire businesses all over US. They keep the local name to make people believe they are giving business to a local guy.

Another roommate of mine was a plumber.

The guys who do the actual work get paid close to nothing ($20 - $22/hour) and live on day to day basis.

Plumbing company quoted me $3000 to replace a broken water heater in the middle of peak winter. I paid my guy $300 for labor (heaters are $500 - $1000 from lowes depending on how long of warranty you want) and he was super happy for making a lot of money.