Fixing that problem might turn out to be cheaper for competitors by making their platforms more open and avoiding the full responsibility as a vendor.
Basically, combine current and future legislation about electronic waste, cybersecurity of IoT and connected devices, and the carve-outs for free software and open source platforms, and suddenly it becomes much cheaper to ship a product that will run for 20 years (say a washing machine) if you as a vendor can guarantee some of this for the warranty period (1-5 years), and open up the platform to consumers and shift the responsibility at that point. Also imagine the case of a vendor going under which needs to be covered too (this would make subscriptions infeasible too).
If legislation demands this (imagine no insecure devices for 20 years), markets will do the rest.