Honestly I don't even think technical users would get the 'point' most of the time.
Whenever I visit a HTTP-only site, I assume the administrator is either old and does not understand how to set up SSL, or it's an unmaintained/forgotten web server that hasn't been touched in about a decade.
If it's (1) obviously recent content*, and (2) something that needs little security - a city council member's blog, or recipes - then how much do you care that it's HTTP-only?
