Most people usually understand what it means something to be 20 meters, 5kg or 2 liters intuitively. Like, when I hear that something is 60m tall I intuitively think if it as 20 story apartment building and don't benefit from the extra info about how this is like 18 elephants stacked on each other.
Newspapers in my country don't make these silly comparisons.
But yeah, to be fair, when hearing about Starship I had to look up our TV tower height to identify whether Starship is taller or not. It disappointed me that it's not.
Yeah, height is easier to grasp when correlating in terms of x story apartment buildings.
In this case, what is actually considered to be a small dog? To me it would be something that is close to the size of a cat but since it's about 13kg, it can't be that small, so that's more like a medium dog (I'm not certain, but I have a feeling that if you lay out things statistically this is what you would end up with). On the other hand, 13kg is very easy to get, that's just 13 liters of water, and it's quite easy to make a mental image for both volume and weight "feeling" that way.
American units feel so impressive and random, it is the reason they always add those weird comparisons but often they make it even worse.
[1] The chart below shows how this works. The blue line at the top shows the “surplus” of corporations: corporate income minus expenses and net investment. We know this as corporate “free cash flow.” The red line shows combined “surplus” of other sectors: government, households, and foreign trading partners – in excess of their consumption and net investment. It’s negative, so in aggregate, they’re running a deficit. That deficit is the mirror image of the corporate surplus. This isn’t an accident. It’s just accounting (I’ve excluded a few tiny items for clarity): https://www.hussmanfunds.com/comment/mc251028/
Which is why all the dumbest Americans insist that "Why didn't they teach us how to balance a check book?", while, well, they were taught that, and every single check book comes with clear and simple instructions for its use
They were also taught how to calculate loan details and the extreme power of how interest grows, but they were too busy crying "Oh this is lame, when am I ever going to use this?"
There's a cult of proud ignorance in the US. People will brag about being uneducated, illiterate, or unable to follow simple instructions.
Some farmers might throw in a reference to an acre length that is referencing the 660 foot length of a standard acre (660 feet x 66 feet, or 1 furlong x 1 chain), which is just another way to say 1/8th of a mile.
Because people in the south don’t even know the imperial system… it’s bad. They say things like “Take the road there yonder and when you see the white church, turn right, go a ways until you get to the dirt road…”
Anything outside of what they have with them, they don’t have a clue or can’t imagine it accurately. Small dog reference, there’s millions of Americans with a small dog so most just looked to their pooch when this came up. Same as if you were to say something like 50 cars. They would look outside to their Toyota Corolla and imagine 50 of them. It’s like talking to grown toddlers sometimes but that have full grown emotional states not under control. Not everyone is like this but a good 50-60% of Americans are. Just look for the Lululemon.
At the gym I use the pound plates and not the kilo ones. I intuitively know what the difference between 135 and 225 lbs feels like, and I don't have that same intution for kg.
All that said, I don't find the "small dog" types of analogies for weight very useful. Why not just use the same number of characters (or less) to give the weight in the other popular unit?
Our problems don’t stem from lack of freedom, they stem from too much of it.
No guns, but they have solar panels, batteries, EVs, etc.
