To be fair the paternalistic approach has really increased recently and I actually think it's mostly about greed in the end.
They want to control not just because they think they know better, but because this is how they get to maximise their profits.
In any case, it has been harder and harder to advocate for any Apple products over the years.
Funnily enough, once you are outside the marketing hype, you realised that most of their products are not very competitive for their price.
I think they are trying to milk the silicon while they can because it is really the only As up their sleeve currently. When that advantage is gone, they will be in trouble and they know it.