Secondly, I am allowed (whether you like it or not) to complain about something if I don't like it. I find this style annoying and I often believe it is written in a way to manipulate people, which I have a distaste for.
Thirdly, whether I am in a vocal minority or not doesn't mean that vocal minority is incorrect in its criticism. A lot of sites have adopted this style even more more "news" style articles.