Capitalists need more growth and more returns now and since innovating, producing goods, and providing customer service costs money, we simply charge people a monthly fee to use their heated car seats.
This is what the brutal, messy end of capitalism looks like. Relentless self-cannibalization, burning billions of dollars tomorrow to make one cent today.
If nothing makes sense, that's because it doesn't. There is no logic or reason or planning involved. It's more money now, period. Consequences don't matter because we get more money right this second.
Capitalists are apparently unaware of what happens when they've extracted all possible money from the economy.