You just need to pay for a fixed monthly upfront cost rather than PAYG, giving small developers a good save of their money.
In other words, this is similar to self hosting with K0S/K3S/OpenShift, except you don't have to own servers to begin with, in other words, it is a little similar to serverless K8S.
Well, all you those you can actually do with a VPS today, heck why do I have to do it if EKS/GKE/LKE/OKE/DOKS exists? That's because it takes a lot of time to properly setup VPC/EBS/S3/EC2, you need to pay an insane amount of premium and overheads to those while an ordinary user just don't want to hassle too much.
I want to undercut the big clouds by saving people's money and time. I have had enough of seeing a ludicrous EKS billing. I just want K8S to be the control panel of everything.
Deploy, run and scale later, simple as that