If I get up in the morning and say "time to get out of the house" I am not blaming my house for anything; I am simply articulating that I want or need to be somewhere else, for whatever reason.
When you say "time to de-CocaCola" while all soda products are susceptible to a certain health hazard, you can't say "Obviously, CocaCola isn't being blamed here".
The analog of your example would be "time to get out of the cloud" for the article.
Which no doubt stems from more practical usage, like "de-worming". That does not imply that there is blame to go around. You are not blaming the worm — you just want rid of it because it is not something that is working for you.
