There are problems with using JSON for this; other formats would be better. JSON needs escaping, cannot effectively transfer binary data (other than encoding as hex or base64), cannot use character sets other than Unicode, etc. People think JSON is good, but it isn't.
Also, you might want to use less or other programs for the text output, which might be the primary output that you might also want to pipe to other programs, redirect to a file (or printer), etc. This text might be separate from the status messages (which would be sent to stderr; these status messages are not necessarily errors, although they might be). If you use --help deliberately then the help message is the primary message, not a status message.
(In a new operating system design it could be improved, but even then, JSON is not the format for this; a binary format would be better (possibly DER, or SDSER, which is a variant of DER that supports streaming, in a (in my opinion) better way than CER and BER does).)
(Another possibility might be to add another file descriptor for structured data, and then use an environment variable to indicate its presence. However, this just adds to the messiness of it a little bit, and requires a bit more work to use it with the standard command shells.)
